D’Yani lands major UK deal

Reggae singer D'Yani has secured what could prove to be a career-defining opportunity after signing with UK-based independent powerhouse Lizzy Records.

He becomes the label's first artiste from Jamaica as it accelerates its international expansion. The move signals growing confidence in D'Yani's global potential following the success of songs such as Live a Little and Little Things, which helped establish him as one of reggae's most promising contemporary voices. Now, one of Europe's fastest-growing black-owned music companies is betting that the singer has what it takes to become Jamaica's next international breakthrough star.

Lizzy Records label’s Demonie ‘Squidell’ Wilson described D'Yani as "great addition to the label". 

"Through our partnership, we believe we can elevate his career to the next level. He's shown the talent and discipline it takes to get there, which is why he's the perfect fit," Wilson said. The UK-based label is led by executive Dion ‘Sincere’ Hamilton.

The partnership comes as momentum continues to build around D'Yani's latest single, Journey, which has generated strong early interest ahead of the release of his forthcoming album this summer.

"D'Yani's authenticity as an artiste has enabled him to connect and speak to fans around the world — and if you combine that with his work ethic then you get the level of results we've seen so far with Journey," said producer Kareem ‘Remus’ Burrell, who is overseeing the singer's upcoming album project.

The music video for Journey has already surpassed 100,000 views within days of release while accumulating thousands of streams across digital platforms, providing another indication of the singer's growing international appeal.

Still, the path ahead remains highly competitive. While Jamaican artistes continue to make significant gains in the global streaming marketplace, they are competing for attention against major American stars and a rapidly expanding international music landscape.

For D'Yani, the backing of Lizzy Records could provide a significant advantage.

In recent years, the London-based label has emerged as one of the most influential independent forces in British music. The company has built its reputation by identifying and developing culturally significant artists while maintaining an uncompromising commitment to independent ownership.

The label's rise has been supported by a strategic distribution and marketing partnership with ADA (Alternative Distribution Alliance), providing global infrastructure while allowing Lizzy Records to retain its independent identity.

That approach has delivered impressive results. Among the label's flagship success stories is EsDeeKid, whose catalogue has generated more than one billion streams worldwide, making him one of the most successful artistes to emerge from the UK's underground rap scene.